The Boston Marathon Runbase, located feet from the finish line of its namesake race, is a community hub and resource for Boston’s urban running scene. It is a collaborative effort between the Marathon’s major sponsor, Adidas, the Marathon’s organizer, the Boston Athletic Association, and the local running store, Marathon Sports. A merchandise display places state-of-the-art running gear within a historical context, and vitrines showcase artifacts from the Marathon’s storied history. The store features lockers, showers and a recovery area for runners. The Runbase houses an interactive database and leaderboard to engender a sense of community among Boston’s runners, extending the store experience into the city.