Adidas Flagship

The Champs-Élysées Adidas Flagship is a retail space in which customers can participate in sports activities.

The design mimics a stadium, and the store includes space for product, exercise classes and Adidas memorabilia. There are viewing areas to screen local sporting events, and local merchandise available for purchase. Parc Office developed the global brand standards for Adidas, and the Champs-Élysées flagship renovation served as an execution example.