At the Devon Showroom in LA, a series of large graphics have been repurposed as architectural elements.
When viewed from the street, the graphics produce a legible reading of the brand’s logotype. When visitors enter the store, the logo dematerializes and becomes a spatial organizer that guides shoppers from product to product. Parc Office conceptualized this design as a response to the fact that Devon could not place signage on the building’s exterior. Since the exterior could not be used to launch the brand, the interior became the brand.