The Exchange

The Exchange is the prototype design of a private club and hotel that caters to artists and art aficionados in downtown Manhattan.

The Exchange

Through idiosyncratic amenities and creative initiatives, the hotel aims to disrupt traditional art patronage and develop a forum for musicians, painters and patrons to socialize and connect. Parc Office developed the creative direction, business strategy, and programming for a potential first location, The Exchange. The hotel programming is organized around a common, central atrium that is both a performance venue and social space. Rooms double as studio spaces, and a library collects media produced within the hotel.